The Best Internal Communication Tools Every Business Needs
Good communication is one of the keys to productivity within a company. Unfortunately, most organizations don’t have the right technology infrastructure to support a good communications strategy.
If you can become the exception to this rule, you will never suffer from a lack of productivity again.
The benefits of good internal communication
Strong internal communication is more than one good to have. It’s a must have. It’s something you need to prioritize at all levels of your organization. By doing so, you will better benefit from:
- Commitment. When employees know what is expected of them, they feel more engaged. This naturally leads to better productivity, better production and a host of other side benefits.
- Retention. Engaged employees are much less likely to jump ship and move on to another company. They will happily stay and look for other opportunities internally before looking for a new employer.
- Transparency. Employees are tired of being kept in the dark. They want to work for organizations that treat them with respect. A good internal communication strategy establishes transparency and respect.
- Control. From a leadership perspective, having good internal communication helps control the messages that flow through your organization. This allows you to control the narrative, rather than letting other people share harmful gossip and rumours.
Ultimately, these benefits translate into higher employee satisfaction and healthier customer service. Ignore the importance of internal communication at your peril.
4 internal communication tools you need
The good news is that you don’t have to create and implement a communications strategy on your own. There are many tools that facilitate smooth internal communication in different facets of your business. Here are some good options to consider:
1. SMS for Teams
When possible, it’s better to rely on tools that your team is already comfortable with rather than introducing an entirely new platform that requires a learning curve. And if there’s one mode of communication we all know and love, it’s text messaging.
SMS might not be the first thing you think of for internal business communications, but it’s an effective medium. Research shows emails have a 98% open rate (compared to just 15-20% for emails). Additionally, 91% of your employees have their phones within reach 24 hours a day. As a result, 9 out of 10 text messages are opened within 15 minutes of receiving them.
Tools like TextMarks are designed exclusively for professional purposes. It can be used to send event reminders, notify staff of emergencies, coordinate schedules, or even solicit employee feedback.
2. Social intranet
If you’re looking for a centralized platform to keep your team engaged at all times, a social intranet is a great tool to have. It is essentially a virtual workplace that allows team members to communicate, share files, access corporate knowledge and resources, collaborate on projects, and more. Even better, you can sync it with your cloud drive to keep everyone on the same page (regardless of location).
3. Project management apps
Not interested in a social intranet? At the very least, you should consider a project management app that lets you keep teams on the same page when it comes to specific assignments and deliverables. Asana is a great platform to try.
4. Employee surveys
It is important that you can collect as much feedback as possible from your team. This helps you make informed decisions about implementing new policies, procedures, and technologies.
We strongly recommend that you implement a real-time employee engagement solution to collect feedback and monitor specific metrics. Armed with the right information, you can turn actionable insights into proactive decisions.
Set your business apart
If you have two companies selling the same commodities at a similar price in an identical market, you would assume that they would be doing roughly the same thing. But if one organization has a strong internal communications strategy and the other does not, their results will be very different.
You want to be the kind of company that values healthy inside-out communication. And to do that in 2022 and beyond, you have to rely on technology. Whether it’s a social intranet or SMS software, having the right tools can give you the edge you need to thrive.